Ford Motor Company
As a Senior Designer, I had the privilege of contributing to an innovative art program for Ford's Dearborn campuses in Detroit, Michigan. My role involved retouching and remixing archival photography from Ford's extensive archives, weaving the company’s rich history into contemporary design narratives. Additionally, I collaborated on creating 3D installations and environmental graphic design elements that seamlessly integrated Ford's brand identity with the workplace environment. This project aimed to transform the campus spaces into inspiring, dynamic environments that resonate with employees, fostering a deeper connection to Ford’s legacy while embracing its forward-thinking vision.
Art Types
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Environmental Graphics
The environmental graphics create a visual system that acts as a common thread, unifying Ford Environments and connecting Ford’s essential values to the people.
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Custom Archival Art
Connecting the past, present, and future of Ford through purposeful re-imagination of rich archival imagery.
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Custom Fabricated
A custom artwork produced for a specific space and/ or to address a particular subject matter or theme. sculpture or installation integrated into the environment.
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Animation
Activating the Ford Environmental Graphic Design system through animation and 3D graphics.
Environment graphic design
Built on Ford’s reputation for continual innovation, the EGD system is a dynamic exploration of movement and countless spatial forms it can assume through an investigation of deconstruction, re-invention, and re-assembly.
The relational framework of the environmental graphic design system is comprised of The whole, The System, and The Parts.
the whole
Ford’s truths, values, vision and foucs on the future of mobility.
the system
The pattern that is created as the whole begins to segment, flex and evolve.
the parts
the attributes that live within the system and give each pace their look and feel - like color, texture composition and scale.
The graphic system was developed from the deconstruction of an oval shape into quadrants, and the intersections those shapes form when they are reassembled.
the whole
the system
the parts
The Talent wall
In building six, new hires enter the building to learn a brief history of Ford accomplishments.The design of the talent wall will embody these incredible achievements through a timeline of graphics, diagrams and illustrations bringing a positive and encouraging message to the viewer. As guests come through the space, the EGD acts as an inspiring tool to ease nerves and anxiety by depicting positive innovations with a strong focus on the future aspirations and goals. Bold branded blue graphics and dimensional objects strategicallyplaced along the wall provide a playful, youthful and intriguing element to help call attention to special story points.
Custom Archival Art
Connecting artistic thinking with branding, architecture,interior design and the end-user.
The artwork program goes beyond a picture in a frame, building connections between people and places through art.
Dimensional ART
The Ford Driving Dynamics Lab (DLL) serves as a hub of innovation, housing cutting-edge vehicle testing labs, a full-service garage and shop, collaborative workspaces, and welcoming cafés for employees across campus. Reflecting this multi-functional purpose, the concept for the lobby’s feature artwork captures the spirit of mobility, engineering, and collaboration.
At the heart of the lobby, the feature wall sculpture freezes a dynamic moment in time. A swirling vortex of energy spirals into vibrant, rhythmic patterns, inspired by the mechanical intricacies of engine components and the essence of motion. This artwork embodies the building’s role as a center for driving dynamics, blending seamlessly with its architectural design and fostering a sense of innovation and purpose.
concepts
approved design + Layout
assembly
![20211215_095052[1].jpg](https://images.squarespace-cdn.com/content/v1/640239ab92f9bc7b78290a12/0a17ed3f-e4f9-41ae-aa63-3ba8875c3b60/20211215_095052%5B1%5D.jpg)
finished installation
ford in motion
Drawing from the Environmental Graphic Design (EGD), I created a series of animations for Ford’s office and retail spaces that brought the brand’s identity to life. Reinterpreting EGD elements, I crafted motion sequences that emphasized energy and storytelling, bridging Ford’s legacy with its vision for the future and enhancing the atmosphere of its spaces.
elevating workspaces
Take a closer look at how motion graphics add life to Ford’s office spaces. This video showcases animated designs that create impactful branded moments, bringing movement and energy to the workplace.
branded moments
Experience the fusion of design and innovation as the iconic Ford Mustang hood comes to life. This animation showcases the EGD reflected onto the hood’s sleek surface, creating a dynamic interplay of motion, light, and brand storytelling.
Dynamic displays
Discover how the EGD transforms Ford’s retail space with motion graphics above the information desk. This animation creates a captivating focal point, blending brand identity with dynamic visuals to enhance the customer experience and reflect Ford’s innovative spirit.